Geo-targeted DCO
Telenet
Telenet
In areas without fiber, Telenet had a network story worth telling and a lot of potential clients worth telling it to. We built a geo-targeted DCO campaign across display and social to drive awareness and sign-ups for a Telenet ONE/up subscription, hitting well above target on cost efficiency and conversions.
The Challenge
In this area, 618K homes passed with 44% potential prospects, Telenet had a real opportunity to pull people onto a faster network. But first, they needed to shift perception and make fiber-speed benefits land clearly, with a single-minded message that was hard to ignore and easy to act on.
Our Approach
Geo-based dynamic creative optimization, built for precision. Using Clinch for display and Hunch for social, we served tailored ads based on location, making the message feel local and relevant. The creative focus was simple: fast network, great deal, sign up now.
Results
Wave 1 delivered strong results across the board. CPA came in 25% below benchmark, engagement outperformed Telenet's internal benchmark by 38%, A clear proof point for geo-targeted DCO at scale.