Entertainment campaigns
Telenet
Telenet
Streaming is no longer a single product, it's a constantly evolving ecosystem of platforms, tiers and originals. Throughout 2026, AdSomeNoise helped Telenet bring a series of major entertainment launches to life in digital, from new streaming tiers to homegrown hits and global platform arrivals in the MyTelenet Marketplace, keeping Telenet's entertainment offering front of mind all year long.
The Challenge
Each launch came with its own audience, timing and dynamic. Disney+ introducing a new ad-supported tier, YouTube Premium entering the Telenet Marketplace, Streamz building anticipation around two of its biggest series, and HBO Max arriving as a brand new offering. The challenge was to make each moment feel relevant and compelling, without the campaigns blurring into one another.
Our Approach
We approached each launch on its own terms while maintaining a consistent digital production standard across the year.
For Disney+, we activated the launch of the new Standard with Ads tier, making the third Disney+ option clearly understandable and accessible to Telenet customers. For YouTube Premium, we ran a launch campaign in the first half of the year followed by a rerun of the best-performing assets to build sustained consideration. For Streamz, we created two distinct campaign moments: the return of Real Housewives of Antwerp for Season 2 with a one-month free trial mechanic, and the final season of Nonkels, the most-watched series on Streamz among Telenet customers, generating excitement around a much-anticipated farewell. For HBO Max, we activated the platform's arrival in Telenet's Premium Entertainment Marketplace across two campaign waves.
Results
A full year of entertainment campaigns, each landing at the right moment for the right audience. From buzzy Flemish originals to global streaming giants, Telenet's entertainment offering stayed visible, relevant and easy to act on throughout 2026.