My Way Deal Season: Autumn deals are in the air!
My Way
My Way
New season, new deals! For My Way's autumn campaign, we brought the Mini My Ways back into action to turn October into Deal Season. A playful, seasonal campaign combining digital, audio and in-store touchpoints to drive people straight to the showrooms for the best deals.
The Challenge
How do you turn a seasonal promotion into a compelling reason to visit a car dealership? Throughout October, My Way wanted to attract visitors to its showrooms with special deals on selected cars and a free valuation of their current vehicle. The challenge was to make these offers stand out, while staying true to My Way's recently refreshed brand identity.
Our Approach
We brought a fresh breeze to the playful world of the Mini My Ways, the tiny characters introduced for the rebranding. This time, our Minis took on autumn itself, blowing fallen leaves off a car's windshield to reveal the deals underneath. A simple, seasonal idea brought to life across social, display, online video and point-of-sale materials. For Spotify, we gave Vivaldi's Autumn an automotive twist, recreating the classical masterpiece using the horns of second-hand cars. Who needs an orchestra when you've got a whole showroom ready to honk? The campaign also rolled out across My Way showrooms, with window stickers, display cubes and other branded materials bringing the campaign into the dealerships. From screens to showrooms, every touchpoint gave people one more reason to drop by.
Results
A fully integrated seasonal campaign that gave the Mini My Ways another opportunity to shine.
By extending an existing creative universe across digital, audio and physical touchpoints, we strengthened brand consistency while turning Deal Season into a recognizable showroom activation.