Need It? Lease It.
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When most entrepreneurs think leasing, they think company cars. ING Business wanted to change that. Together with AdSomeNoise, they launched a campaign to show that everything from vans and buses to production robots and medical equipment can be leased, quickly and easily, straight from the ING Banking app in under 11 minutes.
The Challenge
Leasing is widely associated with passenger cars, leaving a huge range of professional equipment off most entrepreneurs' radar. ING Business needed a campaign that broadened that perception across sectors and audiences, without losing the simplicity that makes their offering stand out.
Our Approach
A single line drove the whole campaign: "Need it? Lease it." Simple, versatile and built to travel across every sector and format. AdSomeNoise developed 11 campaign visuals and videos, each placing the line somewhere unexpected: on a tractor wheel, a dentist's monitor, a construction site. AI-powered production made it possible to efficiently create a wide range of assets across products and professional audiences. The campaign ran nationally across print, DOOH, social, display, online video and the backs of trucks.