Need it? Lease it … with ING & AdSomeNoise

When it comes to leasing, most self-employed professionals immediately think of passenger cars. Understandably so, but that’s far from the whole story. Vans, buses, conveyor belts, production robots and a wide range of other professional equipment can also be leased with ease.

With their new campaign, ING Business and creative agency AdSomeNoise want to reinforce that message: you can lease far more than you think. And it can be surprisingly quick and easy, because with the ING Banking app, you can complete your lease application in less than 11 minutes.

The campaign revolves around a line that is as simple as it is versatile: “Need it? Lease it.” Leasing is thus linked not only to classic company cars, but to everything entrepreneurs across different sectors need to turn their plans into reality. From mobile equipment to medical equipment, from the construction site to the workplace.

To make that promise tangible, AdSomeNoise developed 11 campaign visuals and videos showcasing the wide range of leasing solutions. In each visual, “Need it? Lease it.” appears where you least expect it: from a tractor wheel to the monitor on a dentist’s chair.

Both the static visuals and the videos were developed with the help of AI, enabling AdSomeNoise to quickly and efficiently create a wide range of assets for different products and professional audiences.

The media mix is just as broad as ING Business’s leasing offering. The national campaign runs across print, (D)OOH, social, display, online video and the backs of trucks.

CREDITS

Client:

Head of Communications, Brand & Marketing: An Caers Head of Marketing Communication Business Banking: Eveline Anné Brand Management Expert: Toon Simons Expert Lead Brand: Louise Van Heel Brand Manager: Julie Sacré Copywriter: Sabine Cornelis Creative productions in Marketing Communications: Patrick Bataille Head of Creative Studio: Benoit Pirotte Business Development & Public Relations: Vanessa Dils Media Manager: Jelle Willaert

AdSomeNoise:

Creative & Strategic Director: Gert Pauwels Account Director: Sharon Lavaert Account Manager: Kristof Verheyden Account Ex: Mira Tate Creation team: Tijl Verbruggen, Tom Vanleenhove Copywriter: Wout Dujardin, Gilles André Production team: Tim Kaelen, Amèl Amri, Filip Gezel, Dries Oostens, Mauro Coone, Fady Elabed, Louis Havet, Erwin Herremans DCO production & support: Filip Gezel, Mauro Coone Sound: Raygun AI Production: AMAI.design

INITIATIVE:

Client Advisor: Malorie Mekoun Tactical Planner: Lucas Broos Client Management: Delphine Van Loocke OOH Expert: Zoé Van Hoofstadt Digital Coordinator Supervisor: Jonathan Marchand